Orchestrating Success: Improve Control of the Business with Sales & Operations Planning |
 enlarge | Authors: Richard C. Ling, Walter E. Goddard
Publisher: Wiley
Category: Book
List Price: $60.00
Buy Used: $4.91
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Rating:  1 reviews
Sales Rank: 197219
Media: Hardcover
Pages: 176
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 9 x 6.2 x 0.8
ISBN: 0471132276
Dewey Decimal Number: 658.4012
EAN: 9780471132271
ASIN: 0471132276
Publication Date: May 5, 1995
Availability: Usually ships in 1-2 business days
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Condition: Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee.
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Product Description
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
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Customer Reviews:
Foundational reference for Sales & Operations Planning June 6, 2008
Mark Hardison (Colfax, NC)
This book was the first reference text for me for Sales & Operations Planning and remains my favorite to this day. Dick Ling and Walt Goddard are well respected practitioners whom many recognize as top subject matter experts on this subject. While I have added additional S&OP text references over the years as I focus on continuous improvement of S&OP in my company, this book is still my cornerstone on the subject.
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