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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) | 
 enlarge | Author: John Medina
Publisher: Pear Press
Category: Book
List Price: $29.95
Buy New: $17.17
You Save: $12.78 (43%)
New (35) Used (11) from $16.59
Rating:  44 reviews
Sales Rank: 863
Media: Hardcover
Pages: 301
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.2 x 6.3 x 1.4
ISBN: 0979777704
Dewey Decimal Number: 612.82
EAN: 9780979777707
ASIN: 0979777704
Publication Date: March 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: This item is new. Just like the one on the shelf at the bookstore only cheaper!
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Product Description
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains? In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives. Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes. You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it. About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.
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| Customer Reviews: Read 39 more reviews...
 Awesome- loved it! December 2, 2008
Derek Mitchell (Atlanta, GA)
Fascinating research. Great insights to put into use right away. May seem a little "out of the box" for most corporate types, but most great ideas are...
 Very good book about the brain and how it integrates w psychology November 23, 2008
ah (T.O., CA)
It describes very well and in simple language how the brain works, and how it integrates with psychology. It gave me a good insight how our lives and thoughts may affect our brain.
 The THREE Brain Rules November 8, 2008
Eric William (Michigan)
0 out of 10 found this review helpful
Why does EVERY scientist who writes a book for the masses, on the brain, need to go into great length about what the structures look like. This book would have been better if the author focused more on useful information. For example, Gender (which he refers to as sex). He gives no useful information about what we can DO once we understand that gender brains are different.
So there really are three or four usable brain rules.
Generally I do not like rules November 4, 2008
Jim Estill
The first rule grabbed me - exercise to boost brain power. Medina gave lots of examples of how exercise helps brain function. He also explained how our school and workplace are set up which encourages no activity so low brain function. Since I am a health guy and believe in exercise, I really liked the first rule.
The book included a 40 minute DVD. Firly well don. Funny in parts. Since I had been inspired about the exercise I watched the DVD while I was on my treadmill while trying to read the rest of the book. Of course, one of his rules is that multitasking does not work so I stopped reading the book and just watched the DVD while I was walking on the treadmill (not running). I don't think walking counts as multi-tasking because the one task (walking) is an automatic task.
Since I want to know how to learn faster and better, I liked the 2 rules on memory. For short or long term memory we need to repeat things a few times to ourselves. Perhaps I should rephrase - repetition works.
Of course, no book on the brain would be complete without a rule on sleep. The obvious gist is to sleep well -- think well. We know how to do it but don't always do it well.
He also talked about the negative impact of stress. My personal beleif is largely stress is an inappropriate reaction to external stumuli. When you can understand that, you can deal with it so that it does not become stressful.
He talked about remembering more by stimulating more senses and how we remember more when things are emotionally charged. He also noted that vision is the strongest sense.
His finally rule was exploration -- we are powerful and natural explorers. Curiosity is good. I like that rule since I am naturally curious and naturally a learner.
Paradim Shifting September 30, 2008
Jay Ehret (Waco, Texas)
1 out of 1 found this review helpful
Brain Rules is a fascinating book. Medina has taken the complicated brain and made it understandable and interesting with an engaging narrative. Not only did this book cause me to look at my own life and "brain health" differently, it caused me to see the world differently. Reading Brain Rules is like finding the missing puzzle piece to some perplexing life questions. That sounds like hyperbole, but for me it was true.
The chapters on memory are particularly sticky. Have you ever wondered why someone remembers an event you were both at so differently than you? The memory is so crystal clear, you are sure you are right and they are wrong. It turns out, you are probably both wrong. When you read the memory chapters, you will understand how and why you remember certain things, and why you don't. In the process you will learn how to remember more effectively. You will also begin to call into question the accuracy of some of your most precious memories.
Don't worry, the book is not science gobbledy gook. Medina use stories and visuals to make the concepts understandable to everyone. And in each chapter he gives advice and practical applications for education and business.
It's the best book I've read thus far in 2008.
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