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Influence: The Psychology of Persuasion (Collins Business Essentials) | 
 enlarge | Author: Robert B. Cialdini
Publisher: Collins Business
Category: Book
List Price: $17.95
Buy New: $9.49
You Save: $8.46 (47%)
New (55) Used (20) from $8.50
Rating:  274 reviews
Sales Rank: 495
Media: Paperback
Edition: Revised
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 7.8 x 5.3 x 0.8
ISBN: 006124189X
Dewey Decimal Number: 153.852
EAN: 9780061241895
ASIN: 006124189X
Publication Date: January 1, 2007
Availability: Usually ships in 1-2 business days
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Amazon.com Review
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
Product Description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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| Customer Reviews: Read 269 more reviews...
 An eye opening reading! December 4, 2008
Rev. Richard S. (PV, Ca United States)
Cialdini's book elucidates the insidious strategies of compliance that are used by consumerists, marketers, politicians, and compliance experts to manipulate the masses.
His book is simple yet enlightening.
It makes an interesting and edifying reading.
 Review of the book Influence December 2, 2008
Daniel H. Baxter (Baltimore, MD)
Excellent book for those wanting to learn teh secrets of advertising and how to influence people's decisions.
 Do I owe this book five stars? November 29, 2008
James S. Kelley (BALTIMORE, MD USA)
Diversion 3/5--easy read,decently edited,moderately interesting examples of behavioral psychology. Instruction 3/5--Maybe the field is young but the described experiments are often familiar,the Milgram electroshock experiments for example. Inspiration 2/5--Mostly negative suggestions,do not always listen to the automatic click/whir response. Be more aggressive toward those hijacking these responses for profit. Not quite a Henry V type motivation. Overall 3/5 if not already familiar with behavioral psych.
This Book Will Change Your Life: The Way You Think, Talk, and Touch November 23, 2008
Andrew Chang: 7-Hour School Week and Health, Wealth, Truth (Bay Area)
Cialdini's classic book on influence contains universal principles that govern our every day behavior, whether we are aware of them or not! Anyone who wants to achieve anything in this world must master these rules of persuasion. This is one of the most important psychological works ever created. It shows both the science and art of success.
Looking into the mind for influence November 18, 2008
Eruwan Gerry Norsen
This book is truly amazing!
It really goes deep into the hidden psychology on why people buy things and how they justify themselves to do it...
The author supports all his theories by quoting studies that were done to assess the psychology on why people buy.
The best part is, now you can learn to turbo-charge your business by knowing why and how people will buy from you.
Definitely a recommended book!
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